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Ultimate SEO

Ultimate SEO

Coronavirus Update – While the world is experiencing greater challenges than web site optimization for Google ranking, Ultimate SEO is still providing all services as normal. We want to express our hopes and well wishes to all and remind everyone that it’s important to take this pandemic seriously while avoiding misinformation and remaining calm.  The best thing we can do is provide backlinks to the best resources available on this pandemic.  

Two good resources are Coronavirus Map and Coronavirus Information provided by John Hopkins University.

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Ultimate SEO is a unique solution to your search engine need.  We’re highly technical and audience intuitive but driven by the data. 

There are countless individuals who will repeat your chosen keyword over and over on a page.  That’s not what we do.  Our motto is “Make An Impact” and we can for you.

I’m Matthew Leffler, in 20 years of experience in technical fields and as an instructional designer my background sets Ultimate SEO apart.  

This skill set made me an Information Governance Software Trainer at Hewlett-Packard and I’ve worked at Gateway and Accenture.  I started Ultimate SEO in 2017 and through Upwork I’ve built a solid reputation.   I’ve never not been Top Rated there.

I founded Ultimate SEO LLC to build on the brand of SEO my clients have seen in action.  Our actions include improving DA by doubling referring domains to 800, improving traffic by 1200% or earning 1300 new keywords in 2 months.  However you define success we can reach it.

From our original Political SEO experience USEO has proven results and built on our local SEO skills in Chicago, New York City and Louisville SEO markets.  We have a strong focus Off Page SEOTechnical SEO and Page Speed Optimization.  This has made us innovators in site structure, data visualization with Google Data Studio and Cloud Computing infrastructure designed to rank.

These insights and backgrounds translate into rank-worthy content and an optimization experience beyond the average SEO…even beyond a Good SEO.  Review the site and hopefully you find use in the work spent here.  Feel free to contact us to learn what Ultimate SEO can do for you or visit our SEO store.

SEO Glossay Terms And FAQs

FAQs / Glossary

We have provided several free resources to you through our SEO Forum to the quick answer SEO FAQs. We are also developing videos on our Youtube channel which will cover popular topics in SEO, SEM, PPC and SMM. Don't know what those mean? You should check out our FAQ.

SEO FAQs
Page Speed Optimization Service
Page Speed Solutions: DIY or All-Inclusive
ccpa gdpr data privacy compliance

CCPAGDPR.org

CCPA and GDPR represent huge changes to data driven digital marketing domains. SEO, SEM,SMO,SMM all rely upon data to perform.

SEO Audit Review Service
SEO Site Review - A Mini Audit For Any Budget

Our Ultimate Digital Marketing Sites

UltimateSMO.com

SMO or Social Media Optimization is the organic unpaid marketing techniques utilized in social media. Similar to SEO.

Ultimate SMM

UltimateSMM.org

Social Media Marketing is paid promotion of content in social media. Its similar to SEM and uses nonorganic methods.

Ultimate SEM - PPC

UltimateSEM.com

SEO is about organic results. Paid results, including PPC or Google Adwords are part of SEM Search Engine Marketing. Ultimate SEM is our site dedicated to PPC and SEM services.

BlizzardSEO.com

Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.

SEO Tool Box

SEO Tool Box

We offer several SEO Tools throughout the site for free. These include keyword generators, online site auditors, search engine position tracking, backlink checkers, link building, guest post directories and a lot more.

Free SEO Tools

SEO Services

We offer a wide selection of SEO solutions all of which are customized to our clients. We also offer "SEO By The Hour" from within our online store where you can book a one hour meeting to discuss the topic of your choice or you can use these 1 hour blocks towards projects you define.

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Not The Everyday Digital Marketer

 

BlizzardSEO.com

Blizzard SEO provides subscription SEO services to ensure your site and SEO efforts remain insync.

SEO Brings Attention Like A Crown

SEOArticle.org

If content is king, we're building a palace. SEOArticle.org is a new venture where we are matching content writers with a network of RSS feeds that can provide free syndicated content to subscribing websites.

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Ultimate SEO Articles

Covid-19 workers

How To Apply For Unemployment – Help Self Employed During Coronavirus

Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply!You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply.This is a video where, Matthew Leffler of Ultimate SEO walks you through the application of Kentucky question by question. A cell being attacked by many coronaviruses. Cell in green, virus in pink Video: How To Apply For Unemployment During Coronavirus Video Quality This was made using Camtasia’s free trial video editing. I needed to use the bur out feature and couldnt figure that out on iMovie. The quality is limited, but the video should still be useful. If you know of a way to accomplish blurred text in the video for free or next to nothing reach out to me! × Dismiss alert Many States Have Extended Coverage And The Federal Government Is Offering An Additional $600 A Week. It isn’t your fault the state is in lock down.  This pandemic is affecting all kinds of industries.  Even in SEO / Web Design there are many less projects because …
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/ SEO
Shawn Reilly And Political SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery. The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I’d say the page builder is neither an asset or a liability for this theme. Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host. Coronavirus and 2020 Election The COVID-19 pandemic has had an effect on the election.  The way it is carried out and the date have had to adapt.  The candidate created a smart section to the site about this new factor in the election.  A Coronavirus resource page for Louisville
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Minecraft Server Comes Back Amid Coronavirus Boredom

Passing Time In A Coronavirus Pandemic – Minecraft Is Back

A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government buildings, hospitals, houses, forts and more. Finding Coronavirus Boring? If you are bored from the Coronavirus news and staying home has you searching for an avenue to get out and maybe meet others then this might be for you. We’ve brought this classic Minecraft server map back and are hosting it free with anyone welcome to check out and play on. Minecraft Map Features The map includes a to scale Titanic in the harbor, the Sears Tower soars over the Great Pyramid of Giza along side a giant Statue of Liberty size statue of a Minecraft citizen.  The Empire State Building can be climbed to the top and the skyline reviewed from the many tall buildings you may recognize from the Chicago skyline or another city. Walk freely among the villagers and add too or found a village of your own in the distant lands …
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/ SEO
yahoo

Yahoo FinanceArticle: Top 25 SEO Agencies Named

I don’t necessarily pay much attention to top whatever lists but in SEO they can show some level of relevance regarding visibility.  After all its the goal of SEO to make a site get noticed and I think it looks good for any SEO agency to get noticed.  That’s why I’m happy with the ranking attained in this article on Yahoo Finance.  No money was exchanged for this ranking. The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform PR Newswire   February 27, 2020 75% of searchers never scroll past the first page of search engine results. TopMarketingCompanies.com identified the best digital marketing companies worldwide that can boost businesses’ search engine rankings to the coveted positions. NEW YORK, Feb. 27, 2020 /PRNewswire-PRWeb/ — 75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites’ path to the top 10 positions difficult. An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing …
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SEO Search Engine UltimateSEO.center

Anyone can do SEO…and have a blog. SEO Information Accuracy If you Google something you always get back 1,000,000 results of varying quality.  SEOs aren’t tested and credentialed … one of my competing SEO Agencies in Local Search rankings has no formal education and spent time in a prison for meth distribution.  (So many you’ll never know and I wont tell, you have to research folks on your own.) I know that sounds petty for me to say, but I’m just highlighting that anyone can say they do SEO. With so many competing voices its no wonder that yesterday I ran across a blog post by an SEO who’s mildly known from 2017 where he stated speed was not a factor and was not on the way to becoming a factor in mobile first.  He’s corrected by a commenter and then he declares its not happening now.  2018 Google made it a factor. What happens when we let anyone say anything as an authority?  Alternative facts. Search Engine Dedicated To SEO Topics So I’m testing an SEO Search Engine.  It includes several established and often right SEO voices as well as Google’s forums and posts for people to ask their …
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Page Speed Optimization Video

Page Speed Optimization On WordPress – SEO Technical Audit Part 1

Part 1 of a new series Completing A SEO Technical Audit begins with a popular topic Page Speed WordPress Optimization.  Its popular for good reason, in an article I note an example where a site ranks higher on mobile search than its bigger, higher DA competitor because of page speed. The video walks through using GTMetrix.com to speed up a client site.  In the video we also use Think With Google and put a plugin called JetPack into place to serve as our free CDN option.I don’t usually use Jetpack and prefer Cloudflare for the CDN but in this site’s case I lacked access to the domain DNS servers which hamper Cloudflare installation. Jetpack is a plugin of last resort, and I honestly don’t recommend it.  Its broken more sites than helped in my experience. https://youtu.be/7iy8OCRYxkc This video is primarily focused on page speed optimization but it also serves as a good start for any SEO Technical Audit.Page Speed is a ranking factor. In mobile searches its even more important. WordPress Optimization is essential to meet the quick load times expected by visitors. An SEO Technical Audit usually begins with setting a baseline and then outlining the goal and why it’s being missed. Sites for assessing …
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Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right?  It is higher on desktop.  Right off this tells us 1. Mobile search results are not just the desktop results in mobile format. 2. Mobile results are displayed more often than desktop, so you really should stop Googling yourself on a desktop if you want to see the results people most often see. Consider these metrics:Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 …
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Disavow Google Tool Backlinks Video SEO Title Screen

Google Disavow Tool Video – DIY SEO

A quick walk through of using Google’s Disavow Tool to remove bad, spammy backlinks from your site’s ranking.  The video includes a look at creating the disavow text file and offers suggested domains to disavow.  B Check out a template, starter disavow file below the videothat you can edit to your needs. Download Template Disavow Text File Take extra caution when disavowing backlinks and domains.  Visit the page and review the quality yourself before including a domain in the disavow tool.  When in doubt, don’t add a backlink here. If you need help or are interested in a Backlink Article check our SEO Store for our solutions. More Disavow Articles Disavowing theglobe.net bad backlinks from Sweden theglobe.net What’s worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink?  The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party.  But hey, Google knows this right, they wouldn’t hurt your site still…wrong! Monetized Bad Backlink Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise …
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/ Bad Backlinks, Disavow, DIY SEO, SEO, Video, Video SEO
seo video

SEO Link Building With Expired Domains Video

The following are existing videos provided by Ultimate SEO on our youtube channel.  After viewing these videos you should be able to
  1. Search and Find Relevant Expired Domains For Free.
  2. Pull SEO Metrics On Candidate Domains For Next to Nothing.
  3. Search domain backlinks and find relevant links for 301 redirection.
  4. Redirect a backlink using a cPanel account.
There are more ways to do these tasks than shown, if they get the same results then awesome pick what works for you. SEO Link Building: Redirecting Expired Domain Backlinks 1/3 SEO Link Building: Redirecting Expired Domain Backlinks 2/3 SEO Link Building: Redirecting Expired Domain Backlinks Part 3 …
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Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO RankingThis an updated discussion on the use of Drift as an AI bot.  We go through the reason why this is important, we look at why its a problem and I’ll show you the results of recommendations offered by Drift.  It’s also important to note that Drift essentially admits there is a problem and they claim to be working to address it.  At least that’s inferred from this discussion providing a possible fix Tips For Optimizing Page Speed When Using Drift.  Before you follow those instructions, I’ll save you time … don’t until you read the results after I followed them.These chat applications allow web visitors to talk with web staffers.  It depends on how you implement this tool but Drift has clearly focused on the sales and conversion niche.  Drift claims that it helps sites discover potential customers and provides an avenue to lead visitors into customers.  It all makes sense certainly, but Drift is executed in a very sloppy way that pays little regard to SEO and drives your site’s traffic into the ground.Weighing The Conversions Vs The Page SpeedA plugin that …
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Security

Data Security Note: Its Okay To Snitch.

Someone asked me if calling out a “hacker” makes you a snitch?  I smiled and told them, being a snitch is decent.  People who don’t like snitches are doing things they are ashamed of and know it.  In IT we need to be snitches a lot more and loudly. Its pretty fun being your own web host, maintaining your own cloud resources and setting up the security protocols and so forth.  We’ve hosted about 300 sites at various points and presently maintain 120.  All of which are internal projects and resources.  This volume creates a lab for SEO experiments and … incidentally security lessons. I’d say the single biggest threat to a web site I’ve learned is inactivity.  Simply leaving it to its own devices leads to returning and finding someone else has been there..these exercises are great opportunities to learn from.  I started creating pages titled with the IP address of bad actors … because its important to share information. I’m looking closely at 3 1055 3.25% 573 2.73% 1394347 13.27% 261 3.53% 5.188.210.89 4 995 3.07% 865 4.13% 28421 0.27% 1 0.01% static.17.137.9.176.clients.your-server.de 5 981 3.03% 533 2.54% 1462595 13.92% 242 3.27% 5.188.210.84 6 859 2.65% 466 2.22% …
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True Influence

Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure

TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less.TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations.Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world but their site speed wasn’t doing them any favors.It is typical though where a technology focused organization becomes hyper focused on client initiatives that they forget to their own foot print online.  Its hard to strike the balance between delivering for your clients or delivering results for yourself.Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data
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guest post

Guest Posts To Ultimate SEO Sites

Just today I received a long email complimenting me on the site (which one I dont know) but they always conclude with a suggested mention of site xyz.com and its article on the matter.  And I appreciate those and do feel that the value of this site increases with the more diverse information.  But its diverse information that adds value, me going into an existing article to add a competing link is not really provided a diverse view of the subject just an additional exit page from this site. Theres actually a lot of these messages that filter in throughout the week. If I spend the time to add the links where they want it would probably consume half a day read messages, finding article, review their link, add it to mine and now to the next.  Its also questionable how long that material is going to be up before the ir site changes or goes and the link becomes just a redirect and I have no idea what the target is too. Guest Post Content Submissions So a way to help increase my site’s content and diversity of opinions I have SEOArticle.org which serves as a place for you …
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Finding The Question Is The SEO Keyword

Picking The Best Keywords For Your Site

What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does it rank for Ultimate SEO? But thats honestly not of any value, think about it … the only people searching Ultimate SEO are those who already know about you. More likely you’re the only one searching your brand name unless your a huge company. Finding Your Keywords Your name is what I call a vanity keyword. Others will call it a “Branded Keyword.” It would be great to rank for it but its only for your peace of mind. In a recent election I had to explain to the candidate that ranking for his name would be nice but wouldnt he rather rank for every other candidates name on the ballot? Heres a bit of an exchange I had with a prospective client’s question on a keyword. Local SEO Review site…gotcha. So you’d potentially have “New Hope Restaurants” “New Hope Festivals” “What’s Happening Tonight In New Hope” stuff like that are likely going to be …
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SEO Tools You Need

52 Mostly Free SEO Tools I Actually Use

Free SEO Tools I Actually Use This is a list of resources available through external sites and YES I actually use 98% of them.  I have not received anything from any of these sites and these site links are not affiliate links …. this is simply a list of SEO Tools mostly free that do something really well. No one tool does everything perfectly, if there was one I’d still want a second opinion.  In the future as I post blog articles I’ll likely reference this post which will provide a more detailed explanation of each entry. SEO Tools List Ultimate Free SEO Tool – This is a newer tool we’ve added to our site and while it does a lot of stuff that other paid site do we are offering it totally free. You simply have to register an account so that it can help you track changes to your site, its rankings, backlinks and more. 1 SEO Tools On Other Sites Backlinks

A WordPress Design, SEO and Adwords Project Completed

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords by Matthew Leffler Technology I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months. I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization. Some of these sites include (all WordPress): https://www.ackerson2018.com https://www.votelouisville.com https://www.jeffersoncountyattorney.net https://www.countyattorney.info https://www.forbrent.com https://www.brentackerson.info https://mikeoconnell.info https://women.forbrent.com https://labor.forbrent.com https://40216.forbrent.com https://lgbtq.forbrent.com I created the following sites for myself: http://www.mattleffler.me (Bootstrap) https://www.matthewleffler.com https://www.data502.com (HTML/CSS) https://www.cloud502.com I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with …
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Adding A User To Bing Ads

Adding A User To An Existing Bing Account You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is Users. Select Users Click the green button “Invite user” You’ll be asked to enter First and Last Name as well as Email address. Choose a role. My Information
  • Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts.
  • Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins).
It’s likely best to start off with the most restrictive and if you need to give more access you can later. I suggest Advertiser Campaign Managerthis role has less permissions than Standard and Super Admin Click Send Like this: Like Loading… Related Adding A User To Bing Ads
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Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign. Google has made it easy to add an Admin to Adwords. Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access” From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options. To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard” This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you. After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address: Once you have completed this all you need to do is set back and keep up …
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Adobe Flash

Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the end of Flash, in 2010,  Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn’t support it. Google’s Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are faster and more power-efficient than Flash. They’re also more secure, so you can be safer while shopping, banking, or reading sensitive documents. They also work on both mobile and desktop, so you can visit your favorite site anywhere. These open web technologies became the default experience for Chrome late last year when …
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Adwords in Google Data Studio

Adwords And Google Data Studio: Wordstream Alternative

I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO‘s  struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now …
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Google Data Studio

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report. You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of …
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theglobe.net

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

UPDATE: 2020 – So the bad backlinks list hasn’t gotten shorter but my advice on the Disavow Tool is different than in 2019.  Originally I took the official Google answer and repeated it: “Don’t use the disavow tool unless you know of manual action taken against your domain” but … I’ve never been one to just say okay and believe it.  I need to test things and see it for myself. Prior to this experiment, I’d say that I was under the impression that using the disavow tool was dangerous.  It still is so proceed with caution. The statement in “” above is only a good one if we can trust that Google is smart enough to realize that you didn’t pay 350 sites in Sweden to link to you on a page with 10,000 other site’s links.  That would be dumb to do, so I assumed Google knew I didn’t do it.  That they wouldn’t penalize a site on theglobe.net or its hundreds of other crap domains. I was wrong, I think.  I disavowed theglobe.net’s 350 sites and overall I saw a steady improvement across the board in keyword performance. So should you disavow bad backlinks?  We’ll my answer …
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Page Speed

Can Page Speed Alone Make A Difference In Google Ranking? Yes, it even beats Domain Authority.

Before ya flip your lid on a DA93 site losing to a DA63 site dont forget…DA doesn’t mean anything to Google.  It is a made up number.  You can read more about Domain Authority in several articles we have posted.A Case Study of SEO Speed, Domain Authority And Keyword RankThis is from a recently added FAQ to the Ultimate SEO FAQ section.  Check it out for more SEO 411.  Let me show you how important speed is….below you see the search results for a keyword.  The one on the left is for desktop, the one on the right shows mobile.  They are close but one site out ranks another in mobile where it doesn’t in desktop.Why is realtor.com not higher than zumper.com in mobile search on the right?  It is higher on desktop.  Right off this tells us 1. Mobile search results are not just the desktop results in mobile format. 2. Mobile results are displayed more often than desktop, so you really should stop Googling yourself on a desktop if you want to see the results people most often see. Consider these metrics:Realtor.com = Domain Authority: 89 Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 …
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PRIVACY REVIEW

CCPA and GDPR Solutions

CCPA and GDPR are both in effect now.  If you aren’t familiar check out our article CCPA and GDPR 2020: What They Mean To Your Site We now offer compliance packages in the SEO Store, as well as CCPAGDPR.org There’s no time to wait, as compliance has already become required …
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Covid-19 workers

How To Apply For Unemployment – Help Self Employed During Coronavirus

Normally you might not qualify for unemployment, but this isn’t normally.  Self employed, contractors, Uber Drivers and servers normally do not earn unemployment benefits but you should apply!You may not get the state benefits but you could qualify for federal benefits of $600 a week.  You don’t know unless you apply.This is a video where, Matthew Leffler of Ultimate SEO walks you through the application of Kentucky question by question. A cell being attacked by many coronaviruses. Cell in green, virus in pink Video: How To Apply For Unemployment During Coronavirus Video Quality This was made using Camtasia’s free trial video editing. I needed to use the bur out feature and couldnt figure that out on iMovie. The quality is limited, but the video should still be useful. If you know of a way to accomplish blurred text in the video for free or next to nothing reach out to me! × Dismiss alert Many States Have Extended Coverage And The Federal Government Is Offering An Additional $600 A Week. It isn’t your fault the state is in lock down.  This pandemic is affecting all kinds of industries.  Even in SEO / Web Design there are many less projects because …
Read More
/ SEO
Shawn Reilly And Political SEO

Political SEO Case Study: Louisville Metro Council Website

Highlands Campaign Site A site that I was lucky to work on during this 2020 election was that of Shawn Reilly, a candidate for Louisville Metro Council District 8.   The site is aesthetically pleasing, the candidate picked out a good template for that.  The template does incorporate some oddities in its coding and utilizes a page builder that was new to me.  Elementor remains my go to favorite page builder and is widely used, this template uses Bold Builder which reminds me a little bit of King or WP Page Bakery. The page builder can be unintuitive and clunky at times requiring creative fixes and CSS hacks.  Ultimately though I’d say the page builder is neither an asset or a liability for this theme. Reillyforcouncil.com wasn’t my preferred domain name, I prefer the candidate’s name but I joined the effort after the initial decisions were made, including the web host. Coronavirus and 2020 Election The COVID-19 pandemic has had an effect on the election.  The way it is carried out and the date have had to adapt.  The candidate created a smart section to the site about this new factor in the election.  A Coronavirus resource page for Louisville
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Drift and SEO

Optimizing For Page Speed: The High Price Of Drift In SEO

Drift AI Bot Aims To Improve Conversions, But Its Performance Kills Speed And Sinks Your SEO RankingThis an updated discussion on the use of Drift as an AI bot.  We go through the reason why this is important, we look at why its a problem and I’ll show you the results of recommendations offered by Drift.  It’s also important to note that Drift essentially admits there is a problem and they claim to be working to address it.  At least that’s inferred from this discussion providing a possible fix Tips For Optimizing Page Speed When Using Drift.  Before you follow those instructions, I’ll save you time … don’t until you read the results after I followed them.These chat applications allow web visitors to talk with web staffers.  It depends on how you implement this tool but Drift has clearly focused on the sales and conversion niche.  Drift claims that it helps sites discover potential customers and provides an avenue to lead visitors into customers.  It all makes sense certainly, but Drift is executed in a very sloppy way that pays little regard to SEO and drives your site’s traffic into the ground.Weighing The Conversions Vs The Page SpeedA plugin that …
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Minecraft Server Comes Back Amid Coronavirus Boredom

Passing Time In A Coronavirus Pandemic – Minecraft Is Back

A quick tour of some parts of this massive map open to anyone. Minecraft Map That Added A Year To Matt’s MBA Studies Seriously, Id have graduated a year sooner if I hadn’t been building this Minecraft city.  That was back in 2012 and several others helped in creating the avenues, channels, subways, skyscrapers, government buildings, hospitals, houses, forts and more. Finding Coronavirus Boring? If you are bored from the Coronavirus news and staying home has you searching for an avenue to get out and maybe meet others then this might be for you. We’ve brought this classic Minecraft server map back and are hosting it free with anyone welcome to check out and play on. Minecraft Map Features The map includes a to scale Titanic in the harbor, the Sears Tower soars over the Great Pyramid of Giza along side a giant Statue of Liberty size statue of a Minecraft citizen.  The Empire State Building can be climbed to the top and the skyline reviewed from the many tall buildings you may recognize from the Chicago skyline or another city. Walk freely among the villagers and add too or found a village of your own in the distant lands …
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/ SEO

Conflict Of Interest Policy – USEO

The purpose of this policy is to provide guidance in identifying and handling potential and actual conflicts of interest involving the company. In most instances, conflicts of interest can be avoided simply by continuing to exercise good judgment and, indeed, the company relies on the sound judgment of its employees to prevent many such conflict situations. The company is committed to the highest levels of integrity. Employees of the company are expected to conduct their relationships with each other, the company, and outside organizations with objectivity and honesty. The general rule is that: company employees are obligated to avoid and disclose ethical, legal, financial, or other conflicts of interest involving the company, and remove themselves from a position of decision-making authority with respect to any conflict situation involving the company. The companys initial directors and officers are all directors and or officers of another for profit LLC. To ensure transparency the Ultimate SEO LLC will not contract with or compensate Ultimate SEO LLC for any services that may be donated. If at sometime in the future the majority of directors and the majority of officers are not involved with Ultimate SEO LLC that organization may become eligible for contract work …
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/ Corporate Policies, SEO

RSSFeeds

SEO RSS Feeds [widget id=”category_rss_widgets”] Tag [widget id=”tag_rss_widgets”] Author [widget id=”author_rss_widgets”] …
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data studio demo report

Data Studio Demo Report

I’ve shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I’ve used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I’m more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres a teaser image though of a 14 page comprehensive break down of every voter in Jefferson County, their demographics and their voting history The report focuses heavily on voters who have previously voted in a majority of previous elections. People are likely to do the same thing they have always done so these are likely good targets for getting a message out too before election day. If your interested in cloud computing or data analysis feel free to follow along as I’m going to try and keep an updated discussion of what I experience with the Upwork requirements I receive …
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MatthewLeffler.com

I’ve begun a revamping of matthewleffler.com, which has been the same as my mattleffler.me site. I decided it was important to demonstrate WordPress use and diversify my personal domains. mattleffler.me continues the HTML5/CSS Bootstrap site while matthewleffler.com provides a card style WordPress implementation. These are in essence portfolio pieces that Upwork projects can view when I propose a new contract. My work with Brent Ackerson for Jefferson County Attorney concluded last week but I’m maintaining the sites built as part of the portfolio of work I’ve done in cloud computing, hosting, web design and SEO …
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/ Matthew Leffler, News, WordPress

Data Studio Demo Report

I’ve shared a Google Data Studio Report about Louisville crime over the last 10 years that I made in an effort to demonstrate some of my reporting and data experience. The target audience for this is Upwork contracts that I am seeking to pick up. Its a cool tool though that I’ve used to make a lot of helpful reports. Its populated real time from an SQL server I have running on Google Cloud Platform. I’m more proud of the Louisville Voter Data Report but I think it would be a mistake to share that out there with everyone. Heres a teaser image though of a 14 page comprehensive break down of every voter in Jefferson County, their demographics and their voting history. The report focuses heavily on voters who have previously voted in a majority of previous elections. People are likely to do the same thing they have always done so these are likely good targets for getting a message out too before election day. If your interested in cloud computing or data analysis feel free to follow along as I’m going to try and keep an updated discussion of what I experience with the Upwork requirements I receive …
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How Protecting Escort Sites Helped Cloudflare Defend Against DOS Attacks

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out hacking and malware attacks, provides analytics, and more. And the service is growing like wildfire. A year ago, CloudFlare served about five billion page views a month. Today, the yes-we’re-a-content-delivery-network-but-more serves up an astounding 65 billion pages per month. “We do more traffic than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined,” chief executive Matthew Prince told VentureBeat. “We’re about half of a Facebook, and this month we’ll surpass Yahoo in terms of pageviews and unique visitors.” And it’s all based on a foundation of free. Most of CloudFlare’s 1500 daily new clients pay the company precisely …
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/ Cloud502, DNS, Hosting, Matthew Leffler

MOV: SEO Framework 25 steps

Reprint but thought some could find this useful. Its a good read to get a quick and broad understanding of what is involved in SEO of a site. Repost from Mov By: Cyrus Shepard May 14th, 2013 How to Rank: 25 Step Master SEO Blueprint Advanced SEO The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic work of ranking a web page higher on Google. For newer SEOs, the process can be overwhelming. To simplify this process, I created this step by step SEO blueprint. It’s meant as a frameworkfor newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings. Think of it as an intermediate SEO instruction manual, for beginners. Level: Beginner …
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/ Matthew Leffler, SEO

How Protecting Escort Sites Helped Cloudflare

Original Title: CloudFlare: more traffic than Amazon, Wikipedia, Twitter, Instagram, and Apple combined VENTUREBEAT STAFF JULY 18, 2012 9:00 AM This post is part of a consultation series that we’re doing along with our friends at The Next Web and Trend Hunter. Each of the three sites has picked a company that’s effectively utilizing new technologies to get them ahead in their space. Here’s our take on The Next Web’s pick, CloudFlare: CloudFlare is the internet you’ve never heard of. More than just a content delivery network, the service optimizes massive chunks of the web for delivery, screens out hacking and malware attacks, provides analytics, and more. And the service is growing like wildfire. A year ago, CloudFlare served about five billion page views a month. Today, the yes-we’re-a-content-delivery-network-but-more serves up an astounding 65 billion pages per month. “We do more traffic than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined,” chief executive Matthew Prince told VentureBeat. “We’re about half of a Facebook, and this month we’ll surpass Yahoo in terms of pageviews and unique visitors.” And it’s all based on a foundation of free. Most of CloudFlare’s 1500 daily new clients pay the company precisely …
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My name is Glen and i have several businesses and have been in business over 19 years. I have ordered hundreds of gigs on Fiverr and Upwork and Ultimate-SEO and Matts team is by far the best computer IT and SEO freelancers on Upwork. Don’t hesitate to order from him. Matt, he is honest, prompt, very intelligent and most important is matt is 100% trustworthy.

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Often clients try to just repeat the same phrases on a page thinking thats what ranks them and it’s just not the case.  Keyword stuffing actually hurts your ability to rank.

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Search Engine Optimization Services
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